Sugar Cosmetics: History, Business Profile, Name, Logo, Founder, Mission, or Vision!

Sugar Cosmetics: History, Business Profile, Name, Logo, Founder, Mission, or Vision!

History, Business Profile, Name, Logo, Founder, Mission, or Vision of Sugar Cosmetics!

StartupTalky's “ About ” effort aims to share verifiable information on various startups and organisations. Sugar Cosmetics has given its approval to the content of this publication.

For decades, the Indian beauty industry has been dominated by cosmetics giants through till advent of e-commerce as well as direct-to-consumer (D2C) selling. Direct-to-consumer brands such as Nykaa, Mamaearth, WOW Skin, Plum, as well as Sugar Cosmetics, that are increasingly establishing customers' go-to options in metros as well as Tier 1 & 2 cities, may be ignore in the beauty market!

Sugar Cosmetics, which debuted in 2015, has only two products: a black matte eyeliner as well as a black kohl pencil. This business has expanded to 450 equity units till now.

Sugar Cosmetics: About!

Sugar Cosmetics has a cult following among millennials and is one of India's fastest-growing luxury cosmetic firms. Sugar, with its clutter-breaking attitude, distinctive low-poly packaging, and chart-topping goods, is the cosmetics of choice for brave independent women who refuse to be stereotyped into stereotypes. From state-of-the-art facilities throughout Germany, Italy, India, the United States, the Korea, the brand's bestseller products in the Lips, Eyes, Face, Nails & Skin categories are shipped all over the world.

With the a cruelty-free range it is excellent in design and high on performance, the brand is dedicated to developing products that are a wonderful fit for every Indian skin tone throughout the seasons and across the calendar. Sugar Cosmetics would be actively increasing its already significant presence, with over 10,000 retail locations.

Sugar Cosmetics - Up to Date Information

Sugar Cosmetics, the direct-to-consumer firm, has named Suchit Sikaria like its new chief business executive, effective July 2021. Sikaria would be a top executive at Performics India, a digital marketing business (which was founded in 2018 by the combination of heritage companies Convonix and Resultrix).

Sikaria, a graduate of IIM-Ahmedabad, has worked for Performics India as well as Nokia India for over 14 years in sales, marketing, and business operations management. He also brings 4 years of starting experience out of his own food industry, which he should put to good use.

Sugar Cosmetics' title, symbol, as well as tagline are as follows

This company started as an internet retailer of natural, paraben-free cosmetics and now has gained a global following. The brand image about an Indian cosmetics company is beautiful as well as sophisticated, while yet appearing bold as well as confident, thanks to the use of the black and white colour combination. This company's logo consists of such a wordmark mostly on left with an emblem that functions as such brand's signifier as well as appears on those industry's products.

"Rule The World, One Look At A Time!!!" declared as Sugar Cosmetics' logo!

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